Developing Brand.
This Week In Health IT needed to stand out from its competitors in the commentary space of the industry. While many organizations focused on the calming blue tones commonly associated with healthcare, I took a different approach. By introducing red as the primary color for This Week In Health IT, it represents the attention-demanding innovation promoted by the organization.
Introducing New Structure.
As a brand and marketing consultant for This Week In Health IT, I also introduced new clarity to the channel's structure. This included redefining sponsorship opportunities, clarifying the role of each show, and introducing live show series into the schedule.
Brand Representation & Roll Out.
After clarifying show vision, its visual representation, and realistic ways to see those achieved, I designed wire frames to give developers for a website overhaul. Additionally, I managed social media accounts for a month--seeing 300% growth in engagement--and provided long-term strategy.
